The Best of Both Worlds

Pierce County offers the best of both worlds: a serene natural setting with rolling hills, lush valleys and breathtaking views and the economic vitality associated with its position in the Minneapolis-St. Paul MSA. The county’s key communities of Ellsworth, Elmwood, Prescott, Spring Valley, Plum City and River Falls have experienced healthy growth across multiple business sectors, including manufacturing, distribution and industrial sand mining.

Plastics manufacturer, Genesis Industries and thermal materials producer Bergquist Co. are among the area’s largest employers along with Trinity Industries, Nestle Purina Pet Care Co. and natural foods distributor UNFI. The University of Wisconsin-River Falls is also a major employer and is one of two higher education institutions in the county along with Chippewa Valley Technical College (CVTC).

Located in the I-94 corridor, Pierce County businesses and residents enjoy easy access to Minneapolis-St. Paul to the west and Madison and Chicago to the east. The county also offers Burlington Northern Santa Fe rail service along its southern border.

A revolving business fund and Tax Increment Financing Districts in multiple communities help businesses start and grow. Additional startup and expansion assistance and training are available through the county, CVTC and UW-River Falls.

While the area’s vibrant business atmosphere and well-trained workforce spur business startup and growth, Pierce County’s natural resources and attractions are a draw for people looking for an ideal place to call home. World class trout streams, orchards, golf courses and more than 5000 acres of public parkland provide year round recreation opportunities that are second to none for both residents and visitors.

For more information contact:

Joe Folsom, Executive Director

City/County Economic Development Corporations

Pierce County Economic Development Corporation
410 South 3rd Street
River Falls, WI 54022
(715) 425-3881

Business Associations (Chambers, Main Streets, etc.)

River Falls Area Chamber of Commerce & Tourism Bureau
214 N Main St.
River Falls, WI  54022

Prescott Area Chamber of Commerce
237 Broad St.
Prescott, WI 54021

Ellsworth Chamber of Commerce
Russ Korpela, Executive Director
388 W Main St, Ellsworth, WI 54011
(715) 273-6442

Spring Valley
PO Box 351
Spring Valley, WI 54767

Bay City Community Enhancement Group
PO Box 9
Bay City, WI 54723

Elmwood Community Club
Jody Ottman, President

Maiden Rock Area Community Association
P.O. Box 65
Maiden Rock, WI 54750

Plum City

Prescott Chamber of Commerce
Trisha Huber, Chamber Coordinator
237 Oak St. Prescott, WI 54021

River Falls Area Chamber of Commerce
Chris Blasius, CEO
214 North Main Street
River Falls WI 54022

Mainstreet River Falls

Spring Valley Chamber of Commerce
PO Box 351
Spring Valley WI 54767

Higher Education

UW River Falls
410 S 3rd St
River Falls, WI 54022
(715) 425-3911

Chippewa Valley Technical College
500 S. Wasson Lane
River Falls, WI 54022

Wisconsin Indianhead Technical College
1019 S. Knowles Ave.
New Richmond, WI 54017

Government (City & County)

River Falls
222 Lewis St.
River Falls, WI 54022

800 Borner St.
Prescott, WI 54021

130 North Chestnut Street
Ellsworth, Wisconsin 54011

Spring Valley
E121 South 2nd Street
PO Box 276
Spring Valley, WI 54767

Maiden Rock
W3535 WI-35
Maiden Rock, WI 54750

Plum City
501 Main St.
PO Box 207
Plum City, WI 54761

Bay City
PO Box 9
Bay City, WI 54723

323 West Winter Avenue
Elmwood, WI 54740

Why Pierce County?

Quality Education

Home to UW-River Falls and Chippewa Valley Technical College

Rural & Picturesque

Explore beautiful ATV routes, Great River Road and More

Artisan Quality

Shop our locally produced Cheese, Crafts and Fine Dining

Go Camping

Beautiful camping on the Kinnickinnic River, Rush River and more!